ProComSol operates in a highly technical market, serving engineers, technicians, and industrial organizations that rely on precise, reliable HART communication tools. Their website contains deep product information and provides ecommerce capabilities, but the experience has grown organically over time—resulting in friction points in navigation, mobile responsiveness, clarity of product hierarchy, and conversion pathways. EYEMG’s audit identified key challenges: product families are not visually distinguished, spec sheets are difficult to compare, the ecommerce process lacks guided decision-making, and long-form technical material competes with marketing messaging. These gaps reduce the site’s ability to quickly orient customers, build trust, and accelerate purchase decisions.
 

Through our review, EYEMG produced a structured set of recommendations focused on UX modernization, simplified product taxonomy, improved merchandising, and technical updates to support speed, search visibility, and ADA alignment. We outlined opportunities to integrate interactive tools—such as cable selectors, comparison charts, and workflow-based product configuration—to match the decision-making style of engineers. The result is a roadmap for transforming ProComSol.com into a category-leading digital experience that reflects the sophistication of their HART solutions while making purchasing easier, faster, and more intuitive for a global audience.