eyemg.Compose Overview
Many of our clients have experienced Web publishing workflow bottlenecks as the adoption of Internet, Extranet and Intranet technologies has occurred. The introduction of the eyemg.Compose content management system to facilitate an electronic creation, review, revision, approval and publishing process has created many advantages within our client base:
Faster Time-to-WebClients that utilize a content management system have a tremendous advantage in their ability to match changing market conditions with effective marketing communications through the removal of traditional publishing bottlenecks. The distribution of the content creation, review, approval, and publishing and revision workload to the subject matter experts fosters the creation of more timely, accurate and compelling content. In addition, the distribution of content ownership, responsibility and correction will practically ensure that content is up-to-date, accurate and relevant.
Lowered Cost of Contenteyemg.Compose allows our clients' subject matter experts (marketers, product managers and potentially engineering) to create, publish and revise content without specialized technical knowledge.
More Effective Utilization of Specialized ResourcesThe distribution of standardized content creation, revision and publishing to the subject matter experts freed up specialized resources, allowing the specialized resources to focus on more complex projects (like graphic design, creation of graphic / interactive elements to support the subject matter experts content, creation of mini sites that promote specific product/service initiatives and other tasks that will utilize specialized talents. )
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