BUA Site Redesign
Site Design, Site Development, Site Hosting
| Client: | | Business Underwriters Associates |
| Industry: | | Insurance - Brokerage General Agency |
| Employees: | | 30 |
| Client Since: | | 2000 |
| Completed: | | 09-10-2007 |
EYEMG and Business Underwriters Associates have a long-standing relationship that has resulted in the collaborative efforts to apply Web-based technology to the brokerage general agency (BGA) industry.
Jack Wright, Jr. is one of EYEMG's most technologically savvy clients and has continually pushed EYEMG to understand the unique challenges of his marketplace. Jack is a highly inventive and collaborative person that understands the fundamentals of the business in which he grew up. Jack's BGA acumen coupled with his technical knowledge and desire to continually search for process improvement through the intelligent and efficient application of technology has produced many "firsts":
- First to produce Web-based live case status, commissions reporting and carrier resource libraries with the the creation of AgentSuite online. AgentSuite leveraged live connectivity to then PDQ 2000 an industry leading agency management system in 1998.
- First to create a content management-based (CMS) Web site to provide agents with the most up-to-date industry news and resources available - reducing his information distribution costs along the way!
- First to actively train his agent population in the use of BUAWeb.com's online tools and resources to ensure that his employees and agents were comfortable with the transition from a print, mail and fax distribution model to an online / Web-based model. Jack was not deterred from overcoming the initial awareness and learning curve presented by a fundamental shift in communications channels.
The latest BUAWeb.com represents the realization of Jack's desire to create a BGA Web site that provides all relevant content to create awareness for products and services, present required research and industry commentary and reduce conversion time for agent requests - in short, he terms this "One click away . . . "
Jack collaborated with EYEMG to tailor our eyemg.Compose content management system (CMS) to support a hyper-efficient information architecture and resource delivery mechanism that represents a revolution in brokerage general agency Web sites.
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Organic design represented within the framework of a CMS
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Many Web-sites that are based upon a content management system (CMS) result in a very modular design aesthetic - something like a Lego-esque layout.
Jack desired layouts for all of BUAWeb.com that presented marketing and research content in a highly readable design that included many organic design features. The flexibility of the eyemg.Compose CMS provided appropriate design variation throughout the site without sacrifice of navigability or readability.
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Simplified access to multi-tier data . . .
Jack was adamant about the need to present complex multi-tier data such as annuity product information in a very concise and efficient layout.
Working closely with EYEMG creative director and super badass interface designer - Glenn Somodi, a careful cocktail of required data and multi-layer presentation technology was developed. The resulting interactive annuities product research tools represent an true revolution in the BGA online tool sets.
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