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Client:		The Davey Tree Expert Company
Industry:		Greencare Services
Employees:		2,100
Client Since:		1995
Completed:		06-15-2003

EYEMG has worked with The Davey Tree Expert Company for ten years. We helped Davey Tree redesign and re-structure its first Web presence in 1995. Davey Tree once again contracted EYEMG to provide information architecture and redesign services in 2003.

An EYEMG developed content management system is at the foundation of the Davey.com Web site. The content management system allows distributed Davey Tree marketing communications professionals to efficiently create and maintain content based upon market demands.

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The Davey.com Web site provides lead management for all four business groups.

Davey Lead Management - Business Group Search This site serves as a lead generation portal for all six Davey Tree business groups. Each business group’s lead generation and follow-up is facilitated with an online lead tracking system integrated directly with Davey Tree business systems.

Davey Lead Management - Single Lead Each lead is reviewed by Davey Tree management in Kent, OH and then distributed to the most appropriate local office. Lead status is managed electronically through a simple Web-based workflow.