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Client:		Audio-Technica
Industry:		Electronics
Client Since:		2005
Completed:		04-04-2005

Integration of a multilingual Web-based content management solution to facilitate the efficient creation, editing and publishing of market-based content.

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The Audio-Technica site is built on EYEMG's eyemg.Compose Content Management System. The use of eyemg.Compose enables Audio-Technica to distribute the authoring of multilingual content to Audio-Technica representatives worldwide.

Product Differentiation Across Four World Areas Audio-Technica's product line varies between world areas. EYEMG was challenged with building a content management solution that allowed multiple authors across different world areas the ability to maintain their own product lines. The Website changes product offerings based upon the user's world area.

Detailed Product Specifications Many of Audio-Technica's products contain detailed specifications which customers need to find the right product. This includes polar pattern graphs, frequency charts, weight and case styles. The eyemg.Compose system is used to display "Accordian Design Templates" - The product details page will collapse to only show available specifications. This allows Audio-Technica to populate a base set of specs upon release, and fill in more detailed specs after release.

Five Languages The Audio-Technica site was built in five languages: English, Spanish, German, French and Portuguese.